Vehicle advertising sign



Feb. 27, 1934. w. G. HASLEY VEHICLE ADVERTISING SIGN Filed Sept. 30, 1931 llyENToR Patented Feb. 27, 1934 UNITED STATES PATENT; OFFICE VEHICLE ADVERTISING SIGN William G. Hasley, Pittsburgh, Pa.

Application September 30, 1931 Serial No. 565,955

6 Claims. (Cl. 40-130) My invention relates to an advertising sign and sides of a motor vehicle, by a bracket 3, for while primarily designed for being mounted on emergency purposes. the spare tires of motor vehicle wheels, par- The present invention comprisesa flat, circular ticularly taxi-cabs, motor busses and other public supporting plate 4 having a diameter preferably,

, 5 conveyances, it is obvious that the sign may be though not essentially, commensurate to the di- 0 attached to any other suitable part of a motor ameter of the tire 2. The supporting plate 4 is vehicle. positioned flatly against the rearward side of the Important objects of the invention are to protire 2, and the upper one-half portion thereof vide an advertising sign of the character des p ov d W a Su y C forwardly d 10 scribed, which may be readily secured to a moposed apron 5, which engages and overlaps the tor vehicle spare tire or removed from the latpp -half p r n f t tire a Clearly ter, which is illuminated rendering same clearly shown in Figure 3. legible at night as well as in daylight, which em- Th ap n 5 s v s t mainta n th supp rt bodies a conveniently replaceable advertising displate 4 in p i i n a ainst the tire 2 and in con- 15, play plate, and which serves as a cover for projunction with said suppo P e 4 p v an tecting the tire carrying same. adequate protective cover for the tire 2. The

Further objects or the invention are to prosupporting te 4 is urt e Secu ed n pos tion vide a device of the class stated, which is simple y a t strap which passes u d the w r in its construction and arrangement, durable and D t 0f t e ire 2 and has one end connected in 20 efiicient in its use, compact, attractive and disa p 7 fixed in the lower end of the pp tinctive in appearance, and comparatively inexihg Plate The other end of the tie strap 6 is pensive to manufacture, install and maintain. edjilstebly Connected in e buckle 8, Which is With the foregoing and other objects in i cured to the tire bracket 3. It is, of course, eviwhi h in appear as th description proceeds, dent that any other suitable attaching elements 25 the invention resides in the combination and armay be employed for Securing the Supporting rangement of parts and in the details of con- Plate 4 in Position against the tire W hout destruction hereinafter described and claimed, it Parting from t pi Of the invention. being understood that changes in the precise em- In describing y i v t the terms forward bodiment of the invention hereinafter disclosed and rearward are pp thereto as relative to 30 an be m d within t cope of t is chimed the disposition of the motor vehicle and with re- 5 without departing from the spirit of the inven- Speet to its attachment 011 the rea ward end of n the latter, while the terms inner, outer, for- In the drawing wherein like numerals of referand pp d to the deenoe designate corresponding parts tm'cughout vice and parts thereof relatively to their posi- 35 t Several tions with respect to the axial center of the associ- Figure 1 is a rear view of a vehicle advertising ated motor Vehlcle Wh sign constructed in accordance with the inven- A clrcular advertlsmg display plate 9 13 P tion tioned flatly against the rearward side of the Figure 2 is a Sectional View on line supporting plate 4, and is preferably somewhat 40 ure less in diameter than the latter. The display Figure 3 is a side View f the device mounted plate 9 is securely held in its position on the supupon a motor vehicle wheeL porting plate 4 by a securing ring 10. The upper Figure 4 is a side view of the securing ring parm part of the i e rmg 10 is provided many in cross section with an outer wall 11, which 15 permanently fixed Figures 5 and 6 are, respectively, cross sectional to the supporting. plate The lower one'half and fra mentary rear views of a modified form part of the Securmg nng 10 is free and not of reflecaor channel tached to the supporting plate 4.

Referring in detail to the drawing 1 represents The Securmg rmg 10 engages and overlaps the peripheral edge margin of the display plate 9,

570 a motor vehicle wheel, including a pneumatic tire and the latter is placed in position by forcing 2, and of t type now commonly employed on same upwardly between the securing ring 10 and meter Vehlclesthe supporting plate 4. The display plate 9 is My i prov d Sign i particularly adapted for fastened in position by a pair of thumb screws attachment to the spare wheel and associated 12, which extend in spaced relation to each other 55 tires ordinarily carried at the rear end or at the through respective apertures 13 provided therefor in the securing ring 10 and engage in threaded apertures formed in supporting plate 4. By tightening the screws 12 the free lower portion of the securing ring 10 is clamped against the display plate 9 and the latter is thereby held against movement on the supporting plate 4. The release of the screws 12 allows the convenient removal of the display plate 9 to effect the replacement of the latter when required.

The display plate 9 is preferably constructed from thin sheet metal or any other suitable sheet material capable of withstanding the exposure to which the display plate 9 is necessarily subjected. The display plate 9 is provided with the desired. indicia or advertising matter 14, which is preferably printed or otherwise applied thereon in colorful prominence to attract attention thereto.

A pair of arcuate reflector channels, respectively, indicated at 15 and 16, extend along and are secured to the peripheral edge margin of the upper one-half portion or" the supporting plate 4 on the rearward side of the latter. The reflector channels 15 and 16 are preferably constructed from a unitary strip of sheet metal,

which is shaped to provide the narrow outer wall 17, the inner wall 18 of corresponding width, and the reflector flange 19. The latter is formed integral with the rearward edge of the inner Wall 18 and projects rearwardly and inwardly from the latter at an angle with respect to the transverse disposition of the associated inner wall 18.

The channel 15 is formed by the inner and outer walls 1'7 and 18 and has its open side disposed rearwardly. The channel 16 is formed by the inner wall 18 and the flange 19 complemented by the supporting plate 4, and has its open side disposed inwardly directly above the display plate 9. The entire interior areas of the channels 15 and 16 are suitably prepared to provide reflector surfaces for reflecting the light from the lighting elements mounted within the channels 15 and 16.

A tubular lighting element 20, preferably in the form of a neon or analogous lighting structure, is securely mounted in any suitable manner in the channel 15 and extends arcuately throughout the length of the latter. As the channel 15 is open on its rearward side, the light from the lighting element 20 will necessarily be reflected rearwardly and visible only from a point rearward thereof. The purpose of preferably employing a lighting element 20 of the type and in the manner stated, is that the latter is equally discernible either at night or in daytime, and its distinctiveness is calculated to excite the attention of the observer to other features of the device.

A plurality of electric lamps 21 are mounted on the inner side of the inner wall 18 and extend into the channel 16. The lamps 21 are suitably arranged and spaced relatively to each other in the channel 16. The lamps 21 are provided for illuminating the display plate 9 and the advertising matter 14 displayed thereon, particularly at night. The interior reflector surface of the channel 16 will augment the illumination of the display plate 9 by directing the rays of light from. the lamps 21 directly onto the latter. The reflector flange 19 further serves as a protective guard shielding the display plate 9 from the weather elements.

It is apparent that the source of electrical supply together with control elements therefor, for operating the lighting element 20 and the lamps 21, is suitably located in and carried by the motor vehicle equipped with the present invention. As-

sociated electrical conductors 22 may be housed directly inward of the apron 5 at its connection with the supporting plate 4, as illustrated in Figure 2, or may be arranged in any other proper manner to best meet conditions found in practice.

The modified form of reflector channels, illustrated in Figures 5 and 6, differs from the preferred form hereinbefore described, only in that the rear free edge of the outer wall 17' thereof is provided with an inwardly disposed reflector flange 23, and that the inner wall 18' is formed with comparatively large oblong openings 24. The modified form of reflector channels is designed for obviating the necessity of using the lamps 21 for illuminating the display plate 9, as the latter is illuminated, through the openings 24, directly by the lighting element 20. The rays of light from the latter are directed through the said openings 24 by the reflector flange 23 and augmented by the reflector flange 19'.

It is obvious that the actual requirements found in practice may necessitate certain mechanical variations in the form, proportions and details of construction of the invention. It is, therefore, not intended to limit the invention to the embodiment thereof herein illustrated and described, but rather to define such limitations in the appended claims.

The present invention provides a most durable and attractive device of its kind, which may be successfully employed for efifectively displaying advertisements of any description and which permits the convenient replacement of such advertisements when desired.

What I claim is:

1. A display sign comprising a flat circular supporting plate adapted to be attached against one side of the tire of a motor vehicle wheel, a display plate, means for removably securing the latter against said supporting plate, a pair of reflector channels carried by said supporting plate, an illuminating element mounted in each of said reflector channels, one of said pair of reflector channels having its open side disposed rearwardly, and the other of said pair of reflector channels having its open side disposed directly above said display plate.

2. A display sign comprising a flat circular supporting plate adapted to be attached against one side of the tire of a motor vehicle wheel, a display plate, means for removably securing the latter against said supporting plate, a pair of reflector channels carried by said supporting plate, an illuminating element mounted in each of said reflector channels, one of said pair of reflector channels having its open side disposed rearwardly and the other of said pair of reflector channels having its open side disposed directly above said display plate, said pair of reflector channels extending along the edge margin of said supporting plate.

3. A display sign comprising a flat circular sup porting plate adapted to be attached against one side of the tire of a motor vehicle wheel, a display plate, means for removably securing the latter against said supporting plate, a pair of reflector channels carried by said supporting plate, an illuminating element mounted in each of said reflector channels, one of said pair of reflector channels having its open side disposed rearwardly, and the other of said pair of reflector chan nels having its open side disposed directly above said display plate, said pair of reflector channels being formed from an integral strip of sheet material and extending along the edge margin of 1m the 'u'pper one-halt portion of said supporting plate.

4. In combination, a display sign comprising a supporting plate adapted to be attached against one side of the tire of a motor vehicle wheel, a display plate, means for removably securing the latter against said supporting plate, reflector 1 display plate, means for removably securing the latter against said supporting plate, reflector member carried by said suporting plate, and an illuminating element mounted in said reflector member, said reflector member visibly displaying said illuminating element from the rearward side thereof and further directing the light from said element downwardly to illuminate said display plate, said reflector member and said illuminating element being disposed along the peripheral edge margin of the upper portion of said supporting plate.

6. In combination, a display sign comprising a supporting plate adapted to be attached against one side of the tire of a motor vehicle wheel, a

display plate, means for removably securing the latter against said supporting plate, a reflector member carried by said supporting plate, and an illuminating element mounted in said reflector member, said reflector member visibly displaying said illuminating element from the rearward side thereof and further directing the light from said element to illuminate said display plate, said reflector member and said illuminating element being disposed on the peripheral edge margin of said supporting plate.

WILLIAM G. HASLEY. 

